Google Responsive Display ads | Display advertising- the term seems puzzling to you? Let’s make it clear.

Often when you are scrolling down to your social media, or in the search engine most of the time you can see many banners, text-based advertisements, or graphical advertisements.

It is usually scattered all over the internet to let you know about the brands. Simply this is called display advertising.

This seems more theoretical, right? So, just think about the billboard, TV advertising, or paper advertisement. Why do people print or display them?

The purpose behind it is to show people what the brands are selling. It is a typical traditional version of display advertising by using many interesting methods.

The business personalities pay for the ad that is displayed in hope that the right customer will see and get interested in the products. It is the offline version of digital advertisement.

On the other hand, when you are doing digital marketing, what do you see? They also post many ads, right? Yes, but the basic difference is that their ads space isn’t on the TV or the billboard. You can see them whenever the websites you visit.

But is this any ad you see when you browse the website, or do you see an ad according to the search engine? Here is the difference. In online display advertising, you will see ads according to your search. It allows businesses to pay for the ads to become visible to the right kind of person on the right page.

Display advertising becomes so popular because, in online marketing, people search for many things at a time. So when a thing needs more time to load, people generally become impatient and ignore it. Unlike videos, display ads need less time to load.

There are lots of ways to display your advertising online. Such as-

• For your  Google Responsive Display ads | display advertising, you can directly make deals with the website manager. Besides, you can build networks with various websites that are selling their ad space.
• In Google Responsive Display ads | display advertising, it is your choice to decide on which website or page you want to display your advertisement on. Suppose, your brand is selling soaps. So you can choose the website or pages where many soap ads are visible, and people often browse the page to see them.
• Google Responsive Display ads |  Display advertising  also gives you a chance to sell your product to a group of people. Suppose your brand is selling skin treatment products. So, will you want to display your ad to the people who are searching for the best motorbike? No. so thinks and analyze about the people who are in problem with their skin and often browse to see the review of the skin product.  In this case, you can choose pages or websites where you can find more searches that match your brand.
• On the other hand, to attract more people, Google Responsive Display ads | display advertising gives you a chance to display your ads to the people who are browsing other things and nothing to do with your brand. It is to grow interest in people about your product. So basically display advertising allows you to spread the news of your brand all over the internet.

• Display advertising will not only bring more customers to you or getting your name in their minds, but also helps to drive traffic to your websites. You can build engagement with new people and new customers.
• Another important thing about Google Responsive Display ads | display advertising is that it will always place on the third-party website in form of banners, images, and text.

Components that make display advertising work-

You want to display your advertisement online because you want your brand to get recognition. For this, you must know how to target the right audience, how to build your advertisement, and how to make a good campaign. Also, the ads used for Launch Jacking Strategy For Affiliate Marketing.

First, you are displaying your ads to many websites to make your display campaign successful. All of the websites will allow you to decide where you want your advertisement to show up and whom you want to be your audience.

Display advertising platform has many options-

1. By limiting your ads to certain people who speak a specific language. Or you can publish your ads on any certain occasion or time.
2. You can unite multiple things together. For example, you want your brand to extend? But how will you do so? You can do it by targeting your display adverts. Here the idea of placement can help you a lot. As you target some of your audience, you know well where your targeted audience is often visited. So all you can do is to get your ads in front of them.
3. You can do broader with Google Responsive Display ads | display advertising. For example, you can display your ads to any website that somehow links or match your brand’s product. Suppose, your brand sell flower, so you can share your advertisement on a website that work with the wedding, festive, or the website that work with tress, soil, etc. here your targeted audience is not selective.
4. You can display your advertisement in any shape like the, square, rectangular, banner or in video form.

Variety of  Google Responsive Display ads | Display advertising

If you want to raise awareness of your brand or want to let people know about your brand more then display advertising can do wonders for you. Now we are going to learn more about display advertising. 

If we analyze the display ads, we can see it was like banners, square images, or text animation. But with time, display advertising becomes full-grown and systematic. Let’s explore some type of display advertising-

• Traditional display advertising- traditional display advertising is consisting of a square, rectangle landscape, or skyscraper images. These are the image-based ads that are primarily placed on the website. This type of ad simply gives you an idea of the brand. It’s like a banner that comes in standard size and shape. It’s more like newspaper advertising that comes with exact shape and minimum important information. As in traditional display advertising, information is limited, so the ad should be creative that attract the audience most and give a clear idea of your brand.

• Google Responsive display advertising-  the responsive display ad is automatically adjusts its size, shape, format to fit in the website’s ad spaces. It is kind of display advertising where you make people take immediate action from an ad by offering a measurable response. The responsive display ads automatically optimize the inputs for more discussion. Its size is adjustable that can adjust to any placements. It can save your time, and you can use it for dynamic marketing. When your performance is your primary goal then you should use responsive display advertisement. In a responsive display ad, your advertisement is based on various text headlines, images and descriptions. For a specific audience, this kind of ad is very effective.
• Retargeting display advertising- This kind of ad is actually a reminder. When a user visited your website or page once, and searches for a keyword that matched to your business, then your ads are automatically seen by them when they browse other things. This advertising is based on the online activity of the user. It works great on personalized content.  When a person visited your webpage but doesn’t take further action to complete the task, you can show your advertisement again to them no matter which webpage they visited.
• Native advertising- native display advertising is generally published on a website that matches the form and purpose of it. It is actually a paid content. In many cases, it works like an advertorial, video, editorial, or article. This kind of ad is often found in the social media news feed, or you can found them on the webpage as a recommended content.
• Social advertising- it is a kind of advertising that builds on social information to create, target, or convey marketing communication. Social advertising can create a great impact on your business, and sales in various ways. This social advertising basically depends on what you want to achieve. You can publish your ads according to your targeted customer’s need. Besides, it will increase your brand’s visibility.
• Discovery advertising- discovery advertising is very interactive. Here you can display one of your products through image and can keep multiple image in a swipe format. A single image with the headline and some description is usually made discovery ads. Discovery ads generally appear in search engine like YouTube as watch next, social and promotional tabs on Gmail, or in Google discover. So basically it is a kind of native ad that uses machine learning to display images.

Types of display advertising | Google Responsive Display ads

Display advertising is graded into four types. Such as-

1. Category- As I said to you before, you can publish your display advertisement on any website. It is your choice. But don’t you think you can get more response when you target the audience match to your brand’s product. For example, your brand sells makeup. So you are publishing your display advertisement on a website where there are many female audiences who are fashion conscious. You are directly focused on your target audience and raising brand awareness through your display advertisement.
2. Contextual- it is a type of advertising, where your promotional message matched other relevant content. Suppose a website is selling dresses, here you can publish your tailoring advertisement as it related to it.
3. Behavioral- for behavioral advertising, at first you have to analyze the customers’ behavior. What you must do is target your audience and see what they are browsing most. If their browsing history is somehow related or matched to your brand, you can post and publish your display advertising there.  Behavioral display marketing is based on the specific actions that are taken by the web user, rather than the page they browse.

Some pros and cons of display advertising | Google Responsive Display ads |

Though display advertising has many benefits like it will make your brand more familiar to people and also you can get more audience through it. But nothing comes without any cons. Let’s talk about the pros and cons of display advertising-

Pros-

• Display advertising comes in many varieties. As it has come with many shapes, sizes, and you can use several format to present them, so it will give you chance to choose your desired style and format to decorate your ad
• Display advertising gives you a chance to connect with the Google display network. It means you can connect to millions of websites instantly and make unlimited people to know your brand.
• Its geo-targeting will give you chance to connect with your targeted audience. You can place your ads on the right website for targeting the right audience.
• Clicks, impressions, and conversions- these all can be done with Google ads.
• Easy way to reach people.

So these are the fabulous pros. But it doesn’t mean it hasn’t any cons. Some cons of display advertising are-

• Sometimes the display ads are ignored by many people for their prolific nature. A lower click-through rate can make your advertisement invisible. But you can fix it by remarketing.
• As ad blocker technology has grown up in the last few years, it can block display ads. Many popular brands and websites have tried to avoid this. But if you do the display advertising by following the rules, it can work well.

So now we know what a display ad is. Before creating a strategy for display advertisement, make your goal. Your goal should be to build awareness, attract customers. Retargeting them if needed, and fostering loyalty. If your goals are clear, then half of your strategy is done.

Things also that keep in mind in display advertising are right targeting, producing creative ads, using the ornamental and right language, establishing urgency in your keywords using the need and now, making the audience curious, using simple imagery, and inducing a call to action policy.

Still, If you want to know more please feel free to contact me