Ancient ways of promotion like pamphlet distribution, or newspaper advertising will not help you in a long run. That’s where the Google digital marketing agency or a Google digital marketer can help you to make your brand known and successful.

Every day millions of people take the initiative to build their own businesses. To start a business is not as easy as winking. Suppose you are about to open your cloth shop. You have chosen your local area and set your shop there. Only a few people or your area’s local community have visited your shop. But will it flourish your business? Exactly no! Then what’s the solution. You have to promote your business!

So, what we will discuss here today!

Frequently Asked Question (FAQ) about Google digital Marketing

A brief history on Google digital marketing

Steps that make you a successful Google digital Marketer

Is Google Digital marketing effortless?

Fundamentals of HTML and WordPress

Search Engine optimization

Get a proper idea of the influencer

How to have a successful Goggle digital marketing campaign?

Study 5 D’ on Google digital marketing

Types of Search Engine marketing

Let’s talk about search vs news feed marketing!

Frequently asked question Google digital Marketing

What is Google digital marketing?

Google digital marketing is a type of marketing that works by electrical devices and requires an internet connection to manage its work.

What is SEO?

SEO or search engine optimization is an organic way to rank your website’s top through keywords.

How would I get benefits from digital marketing?

Digital marketing will swiftly promote your business which is nearly impossible by the traditional marketing system.

How often my website should be updated?

Your website should be up-to-date every now and then with many interesting and educational blogs.

Do social media is really important for Google digital marketing?

Yes, yes, yes. For brand promotion, interaction with the customer the importance of social media is beyond description.

A brief history on Google digital marketing

With the advancement in technology and time, the time before digital marketing cannot be pictured right now. Technology takes the idea of business to hype. And now any business without the term Google digital marketing is like a river without water!!

So from the history, we found that the groundbreaking of Google digital marketing started in the late 80s.

There are many arguments on the pioneer of digital marketing. Names like Gugleime Marconi (inverter of radio- 1896), Ray Tomlinson who first sent an email in 1971, Philip Kotlar, of them have made an extensive contribution to Google digital marketing,

That’s how from time to time the evolution happened in Google digital marketing-

1990- First online user-friendly service founded in the eve of 1990.

1991- AOL is another digital online service in New York City, considered as an early internet pioneer.

1992- SMS Marketing- SMS marketing was another tool of Google digital marketing, and was very popular at that time.

1994- First online display ad In 1994, an online website first published a banner advertisement on its webpage. They called the precursor of today’s technology- Google digital marketing.

1995-Yahoo Search Engine- It is a web search engine that took its first page in the market in 1995. It was the most popular tool before Google that almost provide an accurate result for every query.

1996-Email Marketing- Email marketing started taking its flight high in 1996. By it, the marketer gets the chance to see how their customer thinks about their campaign and how much interest it grows in them.

1997-AIS Media, Mobile payment, SEO- The automatic identification system is an award-winning digital marketing agency in the field of Google digital marketing. They work successfully with SEO and PPC. They are still one of the renowned Google digital marketing sites.

1998- SEM & Google- SEM- search engine marketing is a tactic to increase the visibility of a website in the search engine. It becomes very popular in Google digital marketing in the early 20s.

On the other hand, when Google started its journey in 1998, it creates a wide range of opportunities for the world of digital marketing. From then to now, its popularity is constantly rising.

2000- PPC ad works and Google mobile advertising- it is another tool in Google to increase search rank.

2003- Linked in, WordPress- Linked in started its journey in 2003, though it’s slowly growing, the more features added in it, from time to time it becomes the most popular one.

Now, in this Google digital marketing era, should I state anything about WordPress? Simply it is an easy content management system where you can make and manage your website effortlessly.

2004- Facebook, Web design- Facebook, the most popular social app creates a wonder in Google’s digital marketing. It is the most well-liked social app for the elderly to children.  Digital marketers use it as a tool to promote their work. On the other hand, designing the web properly to draw more clients started in 2004.

2005- Google Analytics, SEO, YouTube- YouTube, the second most popular search engine has started its journey in 2005. It gains popularity among people in a very short span of time. For digital marketers, YouTube SEO is the strongest tool to boost up search rank.

2006- Twitter- Twitter has invested in 2006. And Google’s digital marketing, it is a powerful platform to promote their post, blog, press release, and so on.  It helps to connect with multiple customers instantly.

2007-iPhone, app store, tumbler- Apple, launched the app store for the first time to make their customer browse, and download easily. it is also a strong platform for digital marketers to run their business.

2008-Facebook ads- it is a paid social marketing to promote one’s business by the digital marketer. After that, progress happens speedily. The following apps launched and make digital marketing easy.

2009- Bing

2010- iPad, Instagram, internet surpasses newspaper

2011- Google, Pinterest, Snapchat

2012- Info graphics, visual content marketing

2013- iBeacon, Micro location.

2014- Omni channels, mobile-desktop user

2015- Wearables

2016- The whole digital marketing system with social apps, and the internet

Steps that make you a successful Google digital Marketer

Nowadays, when Google digital marketing is the strongest tool to make things popular, many people are growing their interest in it rapidly. Many brands which just started their business are exceedingly dependent on digital marketers.

It’s really depending on a digital marketer to make a thing well-known or infamous. To me, for becoming a successful digital marketer, before jumping on a project, it is highly needed to maintain some unavoidable strategies. Let’s talk about them clearly!!!!

Make your website and content mobile-friendly

Okay, so now you want to promote your customer’s brand. For that, you must build a website for your digital marketing agency. Yes, without any doubt, you will give your best to build a standard website. But in process of standardizing, if you make it too complex to use, then people who use normal mobile phones will unable to reach your website content. So make it simple and easy.

Don’t overlook the power of listening- When a client wants you to work for his brand, make sure you hear out everything very actively. What’s their requirement, their goal, how much they want to invest, how fast they want to establish their business, and what’s their business policy? Listen out everything properly.

Be consistent in your work

Now when you start your project, it’s high time you made a consistent attitude. Let your customer know every detail of your work from time to time. Tell them your next move, and advise them if needed. That’s how you can win the trust of your client.

Rely on Quality, not Quantity

At the end of the day, we all want to work and progress it rapidly. But in process of progression, or making money, if you neglect the healthy quality of work then all things will fall out of place.

Research on your client and customer

You want your client to choose you over another then make good research on them, their likes, dislikes, business policy, their mindset. You also have to be observant of your client’s customer behavior. Select some regular customers, give them an offer, and show them ideas according to their needs.

Be loyal to your client

Don’t share your client’s data with anyone. Be loyal to your client as much as possible.

Is Google Digital marketing effortless?

Digital marketing is literally a constant labor work. In this field, you must be a regular learner. You have to be active in learning new things. You need to brainstorm a lot to keep pace with technology. So basically, if you are a constant learner and worker, then Google digital marketing becomes effortless for you.

Some Important basics you must have before leaping to the Google digital marketing

You cannot be a good Google digital marketer in a day. As I stated before, you must be tech-savvy in that case. Without having a proper idea of some things, it is nearly impossible to be a digital marketer.

Fundamentals of HTML and WordPress

Basic knowledge of Html, how a webpage is handled by a browser will make your work effortless. Besides, making forms in WordPress, setting up plugins, and landing pages is not only a must-learn thing, but also you need to become a specialist in it.

Search Engine optimization

Most of the digital marketing agencies’ main technique to work is to work on SEO. Keywords research, on-page and off-page optimization is a must learning things.

Copywriting-   be unique, and learn every tactic on copywriting to take your business to height.

SMM- Social Media Marketing- for an exceptional promotion social media’s role is beyond telling. So learn every strategy on it so that you can promote and campaign properly.

Have a lot of learning on customer’s thinking and mentality- communicate with a lot of people, talk with them, learn through quora, Pinterest, and other social media. See how people communicate, and which topic they talk about most. Learn about a customer’s businesses, their interest.

Get a proper idea of the influencer

when you have successfully learned about customers, you will get to know by whom they are influenced most. To whom they follow. If you make an influencer your project’s voice then you will get an immense response from your customer.

Learn how and where to implement your Paid marketing Ad works- SEO is a long-term process, you cannot make your website ranking high overnight. But, you cannot wait so long to make your website noticed? Paid Marketing ad works is a solution for it where you can choose your keywords and pay Google to publish it.

Learn Social media handling

learning social media handling is very important for Google’s digital marketing.

How to have a successful Goggle digital marketing campaign?

Explore thoroughly the paid marketing system. You can pay Google for promotion. But if you choose the wrong keywords, don’t know how to bid or auction then you will never be benefited. Furthermore, learn where your ads should be put. For example, you can place an ad for your flower shop in a blog that discusses on gardening.

Be skilled at Email marketing

Learn skillfully email marketing to bring more subscribers to your page and to upgrade your Google digital marketing.

Study 5 D’ on Google digital marketing

There are 5 D’ on Google digital marketing. They are

Digital appliances- Many electronic devices like laptops, mobile, smart TV, desktop.

Digital platforms- search engines like Google, YouTube, social media, and websites.

Digital Media- Email marketing, SMM, social app, online promotion etc.

Digital information-  various app, forms, surveys

Digital technology- virtual reality, artificial intelligence, augmented reality.

Types of Google digital marketing

Search Engine Optimization

Per pay click

Social Media Marketing

Content Marketing

Mobile marketing

Email marketing

Marketing analysis

Viral Marketing

Sponsor Content

Online PR

Let’s talk about search vs news feed marketing!

How important the search engines like Google, Bing, etc., and Social Media like Facebook, Twitter, Instagram, etc. are two effective platforms in the digital marketing arena are easily understood. Google and Facebook are highly popular in the current edges.

Nowadays a digital marketing agency cannot be imagined without them. But there is a clear difference between them.

Google is mainly specialized in search functions and search engine optimization content. Suppose, someone needs a piece of specific information, he/she search on google.

And, Whereas Facebook is a social networking website based on the news feed, everyone updating their status.

Facebook is a very vibrant & perfect platform for brand awareness or a communal following,   But when you want to sell your product directly to the customer who might be in search of that, in that case, Google will work best for you.

There is more to discuss on digital marketing. Hopefully, the gives information will help you to have an idea of Google’s digital marketing.

If you want to know more please feel free to contact me