How Traditional Marketing sinks the maximum profit of Ronald’s Business! Let’s avoid the Same Mistakes.

Let’s know what the goodies & blessings that traditional marketing brings to our life & how we can improve our net income, by improving our skills & using latest technique.

The pair of words traditional marketing seems very familiar, right. Though with the advancement of science and technology, online or digital marketing takes up its popularity to another level, many people who are technologically less advanced than you, are still involved in traditional marketing.

In a broader sense, if I tell you to notice the advertisement you see in the newspaper, TV, billboards, or hearing on radio- all are the pattern of traditional marketing.

Basically, any advertising that doesn’t require any online service is traditional marketing. Now I am telling you a story that will show you what actually traditional marketing is? So, let’s get started-

There were two friends- Aaron and Ronald. Both of them were inhabitants of the Netherland. In Netherland, there was a village named Naarden. Aaron and Ronald were raised in Naarden. From their childhood, they were ambitious. Their dream was to do something remarkable.

So when they passed the school, Aaron came to the city for his college, and Ronald wanted to manage his father’s business staying in a village. The business that Ronald wants to continue was their handmade wallet and Dutch licorice.  

As the predecessor of Ronald was craft makers and in their huge acres of land, they produced licorice, Ronald wanted to make this business broader and more successful. So, what Ronal did is-

At first, he tried to raise awareness. He did this because though Ronald’s family business was good and in his village, people love to take products from them, but village popularity didn’t enough to make a brand known.

So he targeted the nearby villages also. He printed posters, made an advertisement in the newspaper, and also took help from the radio media to broadcast the news of his business.

Now you may question me, why did Ronald do so? He can simply launch a shop in his nearby village. So, the answer is, Ronald did this because of brand awareness. In traditional marketing, brand awareness is a must.

Ronald’s targeted audience didn’t know enough of his brand and was also not aware enough of it to put the brand into consideration. So he adopted the idea of brand awareness by making many advertising processes in traditional marketing.

Afterward what Ronald did was launch shops nearby. As people got enough information about the brand, they started buying the product from him.

In addition to making the brand more wanted and appreciated, what Ronald did is to make an emotional connection to the buyers. It is the best thing about traditional marketing. Here you can show your emotions, your efforts, determination towards your customer.

For example, suppose you visited some shops to buy something. There is a shop, you find a smiling seller who wants to know what you’re looking for and shows you things according to your choice, and when you are not really into their products, without getting they suggest you another brand where you can get this.

So what would be your impression? You will be happy and will definitely want to visit the shop again. This is called emotional connection in traditional marketing where-

You should always have a helping mentality towards your customer in traditional marketing.

You should always give them smiles and listen to them out properly.

In traditional marketing, instead of the tendency to sell your product, you should target the problem-solving matter. When your customer will feel your integrity and courtesy, they will not only be drawn to you but also refer other people to buy your product.

In traditional marketing, offers like buy one get one, test kits can give you some extra benefits for your brand awareness.

Give your customer a message of the emotional side of your brand. Like Ronald, who used his hand-made wallet’s tagline as we craft the wallet blend with a prayer to keep your hard-earned money secure.

Direct offer and direct mail always work. Though digital marketing is improving day by day by targeting, personalizing, and customizing, still in this case traditional marketing works best.

Direct mail creates the groundwork of fragmentation and target marketing. In traditional marketing, this is considered as one of the effective advertising tools at your fingertips. Ronald applied it to make his business soar up.

By applying these traditional marketing strategies Ronald got some benefits. So the advantages he got from it is given below-

Pros-

The traditional marketing strategy that Ronald applied is harder to ignore. Ronald got enough opportunities to a campaign by using multimedia products, mass media, billboards, radio, TV, and other things. Traditional marketing gave Ronald a chance to surround his prospect with his brand. He got enormous opportunities to showcase his brand.

For Ronald, traditional marketing gave him the DIY option. In comparison to online marketing which requires many additional costs like hiring a creative writer, increasing the SEO process, creating an agency takes so much money, he did it by himself.

When Ronald invested his time in traditional marketing, he felt that the rate of risk was very low there as he can control his brand. Besides, it was up to him to showcase his brand and secure its fame. He didn’t need to think of SEO or other things. To the customer like Ronald, traditional marketing demonstrated more security to the brand.

In Ronald’s case, he got some genuine customers who were not only in love with his product but also with his behavior. So, they brought more customers to him.  In this way, traditional marketing is far better when you want to build genuine relationships with some audience.

As I said before, Ronald had a chance to have direct interaction with clients. So he gave a direct offer to them. In digital marketing, when often sent emails & get an unseen response that we never know, traditional marketing is way better to it.

Though the business of Ronald was good! Still, he was not satisfied. The time, money he invested in his business couldn’t get a good pay-off. Yes, he got some genuine clients, but still many people only visited his shop, did some bargains, and left. He launched three shops, and their expenses in comparison to its success were not remarkable.

One day, Aaron visited him and found him as a frustrated soul. To help his friend in his bad times, Aaron started to enlighten him in digital marketing. He told him, how he could make more money and attract more clients through it. So he showed him some disadvantages of traditional marketing. Such as-

Aaron told Ronald, how he spent more on his traditional marketing.  The cost of the shops, it’s all production system, the cost of all types of advertising- all seemed to exaggerate cost to Aaron.

Aaron told Ronald that all the expenses he bore for traditional marketing like billboard advertisements, Tv advertisements, or other mass media advertisements couldn’t give any payback to him. Moreover, Aaron also illuminated Ronald saying that, in digital marketing, he could get money through advertising like click through to purchase. Besides, in digital marketing, he could decide the size of the ads and where he wants them to show.

Aaron told Ronald that he should focus more on advertising structure. In traditional marketing, when you make an advertisement, print them after a round of edits, you have no choice to change it again. Once it was done, it has completely done. But in digital marketing, your ads can be edited whenever you want without paying anything.

Aaron told Ronald in his business when he got his product in the new style, he couldn’t make the customer know it. Because he only promoted his product, and people didn’t find any excitement there to buy them.

The best thing about digital marketing is its direct mail. Otherwise, there is nothing too beneficial to explore if you compare it to digital marketing.

Aaron told Ronald that people love things that are developing and show exciting offers. People love smart things and by using them they also feel smart and updated. So Ronald should focus on digital marketing more as new things, new style attracts people easily.

Traditional marketing vs. Digital marketing

Traditional marketing	Digital marketing
When you use traditional media like newspapers, magazines, billboards, or other things that are not virtual to promote your product you are using traditional marketing.	When you use digital mediums like websites and social media, and all of your works are online-based then you are using digital marketing.
Traditional marketing can give you some selective but genuine audience. Your brand will not be known by the people who stay in another country or place.	In digital marketing, through online advertising, you can reach vast people at a time. On the other hand, digital marketing doesn’t limit by region or place. You can manage clients who are from another state.
Interaction with people in traditional marketing is limited as you will get to know people who are your regular visitors.	Interaction with people in digital marketing is tremendously good. Here using social media, you not only can connect to various people but also get a chance to know them well.
Traditional marketing is impactful and easier to understand.	Sometimes a complex website structure can make digital marketing harder to understand.
Marketing materials like pamphlets, magazines can permanently be kept, and when you have a thing that you can touch and read, then it is more memorable also.	In digital marketing, all things are websites or social site-based. One can scroll it, and ignore it.
In traditional marketing, campaigning is limited and replaceable as many people use the same method of advertising. So the risk is that people will notice which seems more alluring.	Campaigning in digital marketing is vast. You can promote the same brand in different media differently. So people will feel interested to see what’s next. On the other hand, you can change it according to your wish.

 Many things nowadays make traditional marketing outdated. Just think, if you give full of your attention in branding, hiring influencer models, and investing more money to make an ad, then when do you give attention to your brand?

No, I am not telling that traditional marketing is bad. Truly, traditional marketing is more prolonged and usually leaves a longer impression on people. If you are happy with the limited customer or want your brand to be known by the country then traditional advertising is good. Besides, it has low-cost exposure and low-cost production. In traditional marketing, you can get customers who will be your lifelong supporter.

But the thing that makes traditional marketing a step behind is its less connection to digital marketing. If you notice the advertising strategy of some great brands like dove, Nike, or Oreo, you will see that they are doing traditional and digital marketing at the same time.

They are making fascinating advertisements and creative billboard promotions. But they also get connected to people through social media. They are interacting with the clients via social sites.

Client’s review on traditional marketing-

Observation on the case study on Traditional marketing

When you do traditional marketing for promotion you have to pay a handsome amount but unfortunately, it doesn’t give you assurance of success. In it, though you can get some genuine and lifelong clients, you cannot attract everyone here. In traditional marketing your clients are limited and you can’t have an advantage of customer feedback and suggestion. Business growth and business exposure are better in digital marketing than the traditional one.

It doesn’t mean traditional marketing is on the dead-bed now. If one can apply it wisely, one can still reach success.

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