Respected viewers, Let’s guess Who is your Digital marketing specialist?

It’s not like one day you wake up and think of investing your time and money on Digital marketing, and you will become a digital marketing specialist.

Digital marketing is not a theoretical thing that you memorize and complete your workshop. If you are not patient enough, and not much creative-minded then maybe the field of digital marketing is not for you.

Let’s tell you a story of a marketing specialist who soars up his business and takes his brand to the prestigious level by his efforts and creative thinking.

Here I am talking about the cookie Oreo. Yes, the mouth-watering biscuit that drives crazy almost everyone. But is it the taste of the biscuit that makes the brand so popular all over the world?

Sound ridiculous, right! Because there is a various brand in the world that makes a tasty biscuit. But do all of them get popularity like Oreo? Then what’s the secret of Oreo?

Its Oreo’s marketing strategy that the digital marketing specialist makes should be learned by the other brands.  Their strong outline presence makes Oreo not only a famous brand but a big personality.

At first, Oreo makes a buzz on social media with the design of their biscuit. The maker designed the content in a way that satisfied the fans of oreo. Basically, the Oreo has two types of fans- one who loves the cookie part and the other who chooses the creaminess of it.

Besides, this, they also work on the shape of the cream and turned it into a campfire. Thus they create a sensation among the audience.

So from this, we learn, a successful digital marketing specialist will always work on the marketing attempts. What are the marketing attempts that digital marketing specialists adopt? They are-

• A digital marketing specialist will research their audience. They will try to learn everything that is preferred by the audience. For this, they will make lots of interactions with the audience, talk with them, learn their behavior, and then work on the brand.
• A digital marketing specialist will work on creativity. They will present their brand in a way by using fascinating taglines, creating suspense by their social media post.
• Human psychology is a thing that digital marketing specialists must use. By their work, if they can arouse the emotion in the mind of the audience, then their brand will reach its targeted goal.

As I said before, you can only be a digital marketing specialist when you work on the emotion of people. Oreo is all-encompassing in this case. The brand’s target was not only the average people; they also make strategic content and product for the people who are less likely accepted by society.

They launched their Rainbow cake and dedicated it to the cookies to LGBTQ people and their parents. Thus they created awareness of the people and make them accept the human difference.

Oreo, being an inclusive brand, creates a buzz among society. A digital marketing specialist should also follow the path that Oreo showed. So what a digital marketing specialist should do is-

• Show respect more to the less- facilitate community and shows support towards them as it will help you to take your brand high and be a triumphant digital marketing specialist.
• Write a creative and sympathetic blog to stimulate the emotion of people. On the other hand, educate people on others’ differences. As a human, we all are emotionally involved with the support of people. So, a digital marketing specialist will definitely implement this tool in his business.
• A digital marketing specialist will be genuine in his way of work.

Oreo’s other tactics that make it trendy are its wit and humor. The year 2020 was full of difficulties. The coronavirus makes almost everyone emotionally so disturbed that we almost forgot the word humor.

So when earlier in 2020, an asteroid that was heading towards the earth was another matter of concern for the people. So to make the matter light and also do the branding Oreo created a huge rouse in social media.

Olivia Gordon, an admirer of Oreo, posted in her tweet that an asteroid is soon heading towards the earth. Then in another tweet, she said,’’ I wonder who will save the Oreos.

Seeing an opportunity of branding and to add spice in the tweet, Oreo replied that we will save the Oreo cookies and an official announcement is soon coming.

Later, after some days the brand again posted saying that they are making a huge vault in Norway to keep the Oreo for the future generation.  So, if you want to become a digital marketing specialist, from that you should learn-

• A digital marketing specialist should be witty and humorous. Show seriousness in your work’s continuity, but always have a tone of humor when you are connecting with your audience.
• Always active in your social media.
• Having a strong connection with the audience can make you a specialist in digital marketing.
• People want to laugh. So always try your best to provide your content in a way that serves your purpose of branding, and also the purpose of making people laugh.

Oreo’s other tool that makes it stand high from its competitors is its customizing sense. It is Oreo that innovates ideas on its customized cookies.

It also allows the audience to customize their Oreo cookies too. When the game of throne finale is creating a storm among the audience, it has made a limited edition cookie for the participant according to the characters of the game of throne.

This makes the audience more interested, and they stock up the product as much as they can.

On the other hand, Oreo also makes customized cookies according to Holiday. For example, when the Halloween seasons come they make the black cookies written Boo on the top. So, in your way of becoming a digital marketing specialist, you can learn-

• A digital marketing specialist will always stay ahead with ideas.
• A digital marketing specialist will design his brand and its offers according to the following trend.
• A digital marketing specialist will always stay connected to his selected customer and make them feel special with offers, and content.
• A digital marketing specialist will try to find a common interest among the target audience, and make the interest relatable with the offer they give.
• A digital marketing specialist will build a loyal following.

So, mainly when you are a digital marketing specialist then you should always try new things on your audience. Suppose a holiday or an event is coming. Utilize the season as much as you can. Test out different ideas according to the event to see how your targeted audience responds?

Another thing that Oreo does is to make its content relatable. They don’t make any content that seems unrealistic. For example, in their one post, they showed two jars. One is full of cooking and another is an empty jar.

Below the jar, they wrote expectations vs. reality. Though it can be expected that the jar of Oreo should be full, in reality, it is impossible as no one can ignore the taste of it.

So from this, we learn that, in 2020, when everyone wants to see the real, it would be a joke if you want them to see things that seem unrealistic. A digital marketing specialist will write authentic and perfect content which will be relatable to reality.

Suppose you are a digital marketing specialist. And now you want to promote a brand. For example, you are promoting a restaurant.

And in your promotional process, if you tell your audience that the foods of this restaurant are nectarine and no restaurant in the world can offer you such taste- what do you think will happen? Will people show interest and ignore it.

To me, they will obviously ignore it. A new restaurant can give you fresh and tasty food. But it would be foolish to compare it to the world’s best restaurant. So be realistic as well as be consistent. From here what we learn is-

• A digital marketing specialist will always be realistic with his content.
• Instead of the extravagance of words, a digital marketing specialist promotes their product with real truth with evidence.
• Will post content in a humorous or educational way. It will make two things. Either people will laugh reading your content, or will get educated with it.

Tools that a digital marketing specialist use to promote your business-

Organic social media-  Facebook. Instagram, Twitter, Snapchat are some of the social media where you will find immense people every day. Promoting a brand or business cannot be imagined to do without social media.

A digital marketing specialist will use it like religiously. He will interact with different people here and will talk with them. Through the process he will learn about them properly, and what they want.

Learning the psychology of customers is very important, and it only can do with social media. A social media specialist will do share many posts in it sometimes it will be educational, sometimes humoristic, or sometimes informative to draw the attention of the customer.

Paid social media- if you want your business to get success easily, you should focus on paid social media. Here a digital marketing specialist can help you. On behalf of you, he will pay the social sites to promote your brands. For that, you have to select a tagline. As the social media authority knows, which site shows more browsing on the similar thing that your brand has. They will show your brand there.

Email marketing- a digital marketing specialist will use email as a promotional tool. At a time they will send the promotional offers, upcoming features of your brand to multiple users. Thus they do email marketing.

Video hosting- A digital marketing specialist will let people know about their brand by hosting videos. They will create many interesting videos on their content and share them on a third-party websites like YouTube so that people can watch them.

Content creation- creating proper content is an art. Content with unconnected things to your brand cannot give you any benefits. It’s not like you should make content that is directly telling or convincing your audience to buy the product. When you have a brand, and it will work on an individual thing, write on that subject. Suppose you have a flower shop. on your website, you can write on gardening, flower’s origin to educate people.

Customer service- As your customer is the source of your business, your all attention should be around it. A flourishing digital marketing specialist’s main focus will be his customer. He will listen to him out, proper notice and learn everything about the customer’s choice and then present the brand’s product according to their choice.

Advertising- no matter how good and rich your product is, if you are failed in your promotion or advertising area, you will never be succeeded. So, present your product in a creative way that touches the heart of people and people will remember it for a long time. Your advertising method and quality will decide the number of audiences you can attract.

Search Engine Optimization- SEO is the main thing for your website. It usually optimizes your search engine. When people browse on the same thing your brand sells, if your SEO is high, then the search engine will show your brand first. SEO is an organic way of attracting audiences. A digital marketing specialist will do everything to optimize the search engine of your website.

Influential marketing- A digital marketing specialist will connect to the audiences deeply. So he will know their preferences, the person they follow and admire. For branding, he will take the help of the influencer who has great influence among the people to promote the brand.

So these are the effective method and strategies that a digital marketing specialist usually follows to promote a brand and take it to success.

Explore the Hidden Digital Marketing Key Players, you only know one!

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